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T2154-Marketing Simulation.docx - Sub Committee for...

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Sub Committee for Curriculum Development Marketing Specialization Course Name: Marketing Simulation Number of Credits: 2 Course Code – MM P 042 Course Range – 600-899 Level – 4/5 Learning Objective(s): After the completion of this course the student shall be able to : 1. Develop and impart hands on training to handle unpredictable & competitive scenarios from marketing manager’s perspective. 2. Analyse and integrate the linkages between different areas of marketing. 3. Develop skills in applying marketing knowledge and analyze the variants for desired marketing outcome. Pedagogy: 1. Real-time simulation package 2. Debriefing Lectures Pre-learning: Marketing Management
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Course Outline Sr.no Topic Hours 1 Simulation brief and team formation 3 2 product portfolio and new product/market strategies.
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