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•Assess the main strategic action taken by Nokia CEO ?•What actions created enduring sources of competing advantage ?What action ( or lack of action ) contributed to Nokia’s fast decline ?•Please be sure to cover following dimension of strategy , product,vertical scope horizontal scope, geographic scope, technologyorganization structure.•What decision would younhave made differently and when ?•What were the external factor that enable Nokia to establish marketleadership in the mobile phone business, How did each CEO react tothese external factor ? Did Nokia have any influence on theseexternal factor ?•How did Nokia manage its ecosystem ? What would you have donedifferently ?•How could the firm have better prepared itself for the smartphoneera ?
main strategic action taken by Nokia CEO•Westerlund (60an-) :merger from pulp and paper tp 5 corebusiness(karet, kabel, kehutanan, elektronik, pembangkit)•Kairamo (77-88):MnA(luxor AB), first analog mobilephone (by NMT),RnD.Push euroepan market toderegulate GSM standard•Vuorulehto (88-92):Restructurization(telecom, mobphone, Nokia data, cable and machine, industry dasar,electronic consumer). Telecom grew well, deregulation ofGSM in Findland is earlier than other European countries.Net sales increased.
•Ollila (92-06):Reshaping of business focus(let go data kehutanan, bahan kimia, focus onmobile phone, electronic,telecom network, cable). Resulted in 25% of GSM market inEurope. Market expansion 70% in Japan.Focus in mobile phone resulted in first massproduction of Nokia 1011 -> number 1 in Europe, number 2 in global (after Motorola).Aggressively patented their new technology (796 in 98 to 1469 in 99).Start change officiallanguage to English, and become first Finnish company to be listed in NYSE.Start bundlingwith MNO (AT&T and Verizon). Evolution in mobile phone design, marketed as fashionaccessory and functionality.Resulted in 75% global market for cellphone (end of 95). Defeat