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Running head: ATHLETICS SUPREME MARKETING STRATEGY1Athletics Supreme Marketing StrategyMelissa R. GreenColumbia Southern UniversityAdvanced MarketingProfessor Dr. David J. Castle, Ph.D.June 6, 2017
ATHLETICS SUPREME MARKETING STRATEGY2Athletics Supreme Marketing StrategyAthletics Supreme is an athletic equipment superstore that had very humble beginnings and grew into a successful business. Athletics Supreme has been around for about ten years and are not showing signs of slowing down. While they have been excelling in the athletic equipmentindustry, Athletics Supreme is getting ready to expand by adding an additional line to include sportswear. Athletics Supreme carries just about every name brand sporting equipment, includingtheir own brand name equipment. To further their success along, Athletics Supreme is currently considering obtaining contracts with a variety of brand name athletic clothing, as well as developing their very own brand name line. This market strategy will emphasis on the four P’s of marketing (product, price,promotion, and place) as it pertains to Athletics Supreme and their growing business.Product StrategiesAthletics Supreme is in the position to expand their product line of sports equipment to their own line of athletic wear, including contracts from other brand named athletic wear such as Nike, Columbia, and Puma. Athletics Supreme plans to utilize material that is either cotton, or wickless for their clothes. The athletic wear will have shorts, shirts, long sleeve, short sleeve, no sleeve, sports bras, socks, and even compression items.