Green, Melissa R Unit VI Scholarly Activity.docx - Running...

This preview shows page 1 - 3 out of 6 pages.

Running head: ATHLETICS SUPREME MARKETING STRATEGY 1 Athletics Supreme Marketing Strategy Melissa R. Green Columbia Southern University Advanced Marketing Professor Dr. David J. Castle, Ph.D. June 6, 2017
ATHLETICS SUPREME MARKETING STRATEGY 2 Athletics Supreme Marketing Strategy Athletics Supreme is an athletic equipment superstore that had very humble beginnings and grew into a successful business. Athletics Supreme has been around for about ten years and are not showing signs of slowing down. While they have been excelling in the athletic equipment industry, Athletics Supreme is getting ready to expand by adding an additional line to include sportswear. Athletics Supreme carries just about every name brand sporting equipment, including their own brand name equipment. To further their success along, Athletics Supreme is currently considering obtaining contracts with a variety of brand name athletic clothing, as well as developing their very own brand name line. This market strategy will emphasis on the four P’s of marketing (product, price, promotion, and place) as it pertains to Athletics Supreme and their growing business. Product Strategies Athletics Supreme is in the position to expand their product line of sports equipment to their own line of athletic wear, including contracts from other brand named athletic wear such as Nike, Columbia, and Puma. Athletics Supreme plans to utilize material that is either cotton, or wickless for their clothes. The athletic wear will have shorts, shirts, long sleeve, short sleeve, no sleeve, sports bras, socks, and even compression items.

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture