Excellence in Leadership - Session 2.pdf - 7 2 COMMUNICATE ORGANISATIONAL MISSION AND GOALS At the end of this training session you should be able to f

Excellence in Leadership - Session 2.pdf - 7 2 COMMUNICATE...

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7 WORKBOOK | © 2017 YOUNG RABBIT PTY LTD, AUSTRALIAN PACIFIC COLLEGE BSB61015 ADVANCED DIPLOMA OF LEADERSHIP AND MANAGEMENT | BSB60915 ADVANCED DIPLOMA OF MANAGEMENT (HUMAN RESOURCES) EXCELLENCE IN LEADERSHIP_V5.5 2. COMMUNICATE ORGANISATIONAL MISSION AND GOALS At the end of this training session, you should be able to: f Clarify objectives, values and standards in accordance with organisation’s strategic direction f Establish linkages between organisational objectives, values and standards and the responsibilities of relevant groups and individuals f Ensure media and language used is appropriate to individuals and group circumstances f State clear expectations of internal groups and individuals and explain in a manner which builds commitment to the organisation f Address expectations of the organisation f Investigate incidents promptly and communicate results clearly to relevant groups and individuals The Leader as a Communicator “The very essence of leadership is that you have to have a vision. It’s got to be a vision you articulate clearly and forcefully on every occasion.” 1 An effective leader must be a good communicator. A leader can communicate to staff in a variety of ways using different communication mediums such as the use of telephone, video conferencing, memos, reports, emails and face-to- face conversations. The leader must ensure that the media used is appropriate to individuals and group circumstances. For example, if the recipients of the message are dispersed in various geographical locations, a leader might decide to use memos and/or email in order to communicate to everyone efficiently. A leader may also be communicating messages in a non-verbal way although he/ she may be unaware of it. A leader influences others to achieve a common goal. This can be achieved if the vision or the common goal is communicated articulately and forcefully on every occasion. The key role of a leader is to inspire emotional attachment to an appealing vision and to make success visible for all concerned. For example, a company might decide to move to a new strategic direction. The best way to move forward is to involve everyone in developing the vision right from the start. This can be done in a variety of ways such as question and answer sessions, team meetings and one-to-one communication. The tone and language used by the leader is also very important and must be tailored according to the objective of the message. For example, when communicating a new vision, a leader might decide to use an inspirational tone and a language that will solicit and ensure cooperation from staff. The leader must be able to establish linkages between organisational objectives, values and standards and the responsibilities of relevant groups and individuals in order for them to understand their role in the achievement of the new vision.
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