Benchmark Assignment u2013 SWOT Analysis.docx - Benchmark...

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Benchmark Assignment – SWOT Analysis1Benchmark Assignment – SWOT AnalysisLinda BookerHCS/449 – Health Administration CapstoneOctober 2, 2017Urmi Bhaumik
Benchmark Assignment – SWOT Analysis2The purpose of this paper is to discuss a SWOT analysis for the Community Hospital scenario. A conversation of the perceived strengths, weaknesses, opportunities, and possible threats for this health care organization will be conducted. It is important to first understand that health care organizations face many new challenges. “Their future is no longer as certain as it used to be. There is no longer a given direction; they have to choose their own course: what services are they going to deliver to which client group, how do they secure the means, and what do their stakeholders expect of them? Facing these strategic questions, managers in health care are introducing strategic tools and methods, which were developed for the private sector, to help them provide the answers (Kramer,2001).”Table 1: SWOT AnalysisAnalysis of existing information from Community Hospital strategic planning scenarioPerceived strength (internal)The median household income for county residents is $59,548. On average, households in county earn more than the state median household income of $44,446 and more than the national average of $53,650. The addition of a new automotive manufacturing plant to the local market this coming year is projected to add 1,500 production line jobs and 300 administrative jobs by year end.

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