1
The goals of today’s class include using the Warby
Parker case to learn two concepts:
1.
Disruptive technologies
2.
Dominant managerial logic
:
Common beliefs, biases and
assumptions about running a business (e.g., beliefs about what
business model is best for one’s firm
Strat 391/Business Model Innovation/AA
Warby Parker Video:
Warby Partker
(founded in 2010)
2
Warby Partker
1.What is behind Warby Parker’s potential success?
2.Should Luxottica be afraid of Warby Parker? Why?
1.What is behind Warby Parker’s potential success?
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- Fall '16
- A
