1 The goals of today’s class include using the Warby Parker case to learn two concepts: 1.Disruptive technologies 2.Dominant managerial logic: Common beliefs, biases and assumptions about running a business (e.g., beliefs about what business model is best for one’s firm Strat 391/Business Model Innovation/AA Warby Parker Video: Warby Partker (founded in 2010)
2 Warby Partker 1.What is behind Warby Parker’s potential success? 2.Should Luxottica be afraid of Warby Parker? Why?
1.What is behind Warby Parker’s potential success?