chapter1.pptx - The most valuable commodity I know of is...

CHAPTER 1
INFORMATION SYSTEMS AND
TECHNOLOGY
“The most valuable commodity I know of is information.
Wouldn’t you agree. ”
Gordon Gekko, the character played by Michael Douglas
in the film Wall Street

Chapter One Outline

Information Processing
* Input Phase
* Processing Phase
* Output Phase
* Storage Phase

Computer-based Information Systems (CBIS)
* Input Devices
* Central Processing Unit (CPU)
* Storage Devices
* Output Devices
* Communication Devices

Software
* Integrated Software
* Workflow Software
* Operating Systems

Computer Revolution

Who will manage the CBIS?

Advantages of Computerized Processing

Technology and Information

Data Miners

Data Analytics

Unleashing Your Brain Power

Big Data

“ How do you create influential
content that creates absolute
focused engagement and a
relationship with you?”

“ The answer is through raw
data, referred to as “BIG
DATA” that is transformed into
relevant, personalized,
localized, and interactive
content and delivered to your
ubiquitous device on
demand. ” Todd Davis, CIO,
Choice Hotels International
BIG DATA: extremely large data sets that
may be analyzed computationally to
reveal patterns, trends, and associations,
especially relating to human behavior and
interactions.
I
m
a
g
e
,
u
s
e
d
u
n
d
e
r
l
i
c
e
n
s
e
f
r
o
m
S
h
u
tt
e
r
s
t
o
c
k
.
c
o
m

Information Processing
Information Processing Phases :

Input: Collection and conversion
of data for processing.

Processing: Performs work on
data – calculating, classifying,
sorting, and summarizing.

Output: Preparation of processed
information into a form
acceptable for analysis.
I
m
a
g
e
s
,
u
s
e
d
u
n
d
e
r
l
i
c
e
n
s
e
f
r
o
m
S
h
u
tt
e
r
s
t
o
c
k
.
c
o
m

Information Processing
Information Processing Phases :

Output: An effective information system will
inform management when results deviate from
predetermined goals. Feedback is necessary for
operational control. An information system
may be composed of many subsystems where
the output of one subsystem often becomes
the input into another.

Storage: After data is processed, then is
commonly stored. Operations need to
accumulate historical statistics and financial
totals for accounting purposes and to gauge
performance.
2012 2013 2014 2015 2016
Sales $500,000 $600,000 $800,000 $975,000 $1.3 mil.
Avg.Chk. $10.00 $10.50 $11.75 $11.50 $12.00
Covers 50,000 57,143 69,085 84,783 108,333
©
K
e
n
d
a
l
l
H
u
n
t
P
u
b
l
i
s
h
i
n
g
C
o
m
p
a
n
y

CBIS: Input Devices

Keyboard – Most widely used device for entering text and information (e.g., hotel
rooms can be equipped with Internet-ready TVs with wireless keyboard).

Mouse – Used in conjunction with the keyboard.

Touchscreen – Popular input device used in various hospitality environments (e.g.,
restaurants; tableside iPad).

Voice Recognition – Used to book hotel rooms (e.g., interactive voice response). A
voice portal allows customers to access information from Web using a voice browser.