CHAPTER 1 INFORMATION SYSTEMS AND TECHNOLOGY “The most valuable commodity I know of is information. Wouldn’t you agree. ” Gordon Gekko, the character played by Michael Douglas in the film Wall Street
Chapter One Outline Information Processing * Input Phase * Processing Phase * Output Phase * Storage Phase Computer-based Information Systems (CBIS) * Input Devices * Central Processing Unit (CPU) * Storage Devices * Output Devices * Communication Devices Software * Integrated Software * Workflow Software * Operating Systems Computer Revolution Who will manage the CBIS? Advantages of Computerized Processing Technology and Information Data Miners Data Analytics Unleashing Your Brain Power
Big Data “ How do you create influential content that creates absolute focused engagement and a relationship with you?” “ The answer is through raw data, referred to as “BIG DATA” that is transformed into relevant, personalized, localized, and interactive content and delivered to your ubiquitous device on demand. ” Todd Davis, CIO, Choice Hotels International BIG DATA: extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions. I m a g e , u s e d u n d e r l i c e n s e f r o m S h u tt e r s t o c k . c o m
Information Processing Information Processing Phases : Input: Collection and conversion of data for processing. Processing: Performs work on data – calculating, classifying, sorting, and summarizing. Output: Preparation of processed information into a form acceptable for analysis. I m a g e s , u s e d u n d e r l i c e n s e f r o m S h u tt e r s t o c k . c o m
Information Processing Information Processing Phases : Output: An effective information system will inform management when results deviate from predetermined goals. Feedback is necessary for operational control. An information system may be composed of many subsystems where the output of one subsystem often becomes the input into another. Storage: After data is processed, then is commonly stored. Operations need to accumulate historical statistics and financial totals for accounting purposes and to gauge performance. 2012 2013 2014 2015 2016 Sales $500,000 $600,000 $800,000 $975,000 $1.3 mil. Avg.Chk. $10.00 $10.50 $11.75 $11.50 $12.00 Covers 50,000 57,143 69,085 84,783 108,333 © K e n d a l l H u n t P u b l i s h i n g C o m p a n y
CBIS: Input Devices Keyboard – Most widely used device for entering text and information (e.g., hotel rooms can be equipped with Internet-ready TVs with wireless keyboard). Mouse – Used in conjunction with the keyboard. Touchscreen – Popular input device used in various hospitality environments (e.g., restaurants; tableside iPad). Voice Recognition – Used to book hotel rooms (e.g., interactive voice response). A voice portal allows customers to access information from Web using a voice browser.
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- Spring '16