MarketingPlan_AthleticSupreme Marketing Metric.docx - Running head MARKETING PLAN ATHLETIC SUPREME Marketing Plan Athletic Supreme Columbia Southern

MarketingPlan_AthleticSupreme Marketing Metric.docx -...

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Running head: MARKETING PLAN: ATHLETIC SUPREME 1 Marketing Plan: Athletic Supreme Columbia Southern University Advanced Marketing
MARKETING PLAN: ATHLETIC SUPREME 2 Marketing Plan: Athletic Supreme I. Marketing Metrics Overview The last piece of the Marketing Plan for or business, Athletic Supreme is identifying the marketing metrics. We have always maintained the goal of wanting to have the one stop shop for our customers so they will not need to go to multiple stores to get the items they are looking for. Below each marketing metrics is broken down to show how we, Athletic Supreme, are going to identify them and how we are going to measure it. (1) Sales Metrics, (2) Customer Readiness to Buy, (3) Customer metric, (4) Distribution Metric, (5) Communication Metric are the metrics that we address (Kotler & Keller, 2012, p. 462). . A. Sales Metric What the best metrics to measure how successful we are is going to be our sales. We will track each item that is sold along with the profit that we will gain from each item. To know where the majority of our sales are coming from we are going to track the sales on the website to the items that are sold in the stores. One additional item that we will want to track is when we introduce new products into the store. In order to be successful, we have to introduce new items and the items have to sell. Whenever a new item or items are introduced to the store, we are going to do a trial period of 3 months to show what we have gained and what we have lost with implementation of the product. As a company we will be doing these measurements on a

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