Cognitive Biases_Balance Theory.pptx

Cognitive Biases_Balance Theory.pptx - EXAMPLE But what if...

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Cognitiv e Biases: Balance Theory
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Fritz Heider (1896-1988) 1958: “The Psychology of Interpersonal Relations” This book made two major contributions… Attributions Balance Theory Heider’s approach was distinct in psychological social psychology for its emphasis on theory But what is Balance Theory? A theory of cognitive consistency
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Balance Theory 3 Basic Elements in a “Cognitive System” The person: P Another person: O An “impersonal” object, idea, or event: X Main Assumption P seeks “balance” among the elements in a cognitive system
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EXAMPLE You go to a movie with someone Lets say it’s White House Down , or some other amazing film P (You) O (Your Date) X ( WHITE HOUSE DOWN )
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EXAMPLE You love it (obviously, you have very good taste) Your date does too….that’s balanced You propose on the spot + + + P (You) O (Your Date) X ( WHITE HOUSE DOWN )
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EXAMPLE But, what if your date has very bad taste and doesn’t like White House Down ? This creates imbalance Imbalance creates discomfort + + - P (You) O (Your Date) X ( WHITE HOUSE DOWN )
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EXAMPLE
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