412Jinrong Wu3401.doc - Assignment Brief BTEC Centre of...

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Assignment Brief – BTEC Centre of Hefei Technology University Qualification HND in Business Accounting& Management Unit No & title Unit 34 Operations Management in Business Start date Dec 28 th , 2015 Submission Deadline Assessor name Dawei Guan IV name Simon Chen Student No. & name G344412 Jinrong Wu Student’s Declaration I certify that the work submitted for this assignment is my own and research sources are fully acknowledged. Student signature: Date: 3/9/2016 Assignment No. & title 3401, Operations Strategy in Business This assignment covers the following assessment criteria Outcomes Criteria LO1. Understand the nature and importance of operational management 1.1 explain the importance of operational management 1.2 explain the need to produce safely; on time; to cost; to quality and within the law 1.3 explain the link between operations management and strategic planning 1.4 produce a systems diagram to illustrate a typical business LO2. Understand the link between operations management and strategic planning 2.1 explain the 'Three Es' (economy efficiency, effectiveness) 2.2 explain the tension between cost minimisation and quality maximisation 2.3 evaluate the significance of the five performance objectives that underpin operations management The purpose of this assignment: This unit provide learners with understanding of the role and importance of operations management in the efficient and effective production of goods and services. It is therefore important that learners seeking employment in the business world realise that the 'proper' organisation of productive systems, and their interfaces with internal as well as external customers and suppliers, is essential if goods/ services are to be produced on time, to cost and within the law. Scenario : The Frypan is a Korean brand franchising restaurant, which majorly served fried chicken and beer. There are also other traditional Korean cuisine on the menu depending on the availability of seasonal raw food materials. Among all the typical Korean restaurants serving fried chicken and beer, the Frypan is the most successful brand. It has already expanded overseas such as other Asian countries and the North American countries. After the Frypan brand was founded in 2002 and soon occupied a certain amount of market share among the same categorized restaurants. As the famous Korean drama series “My love from the star” was becoming popular in China, the main traditional entrees, fried chicken and beer, are the most attractive Korean food to Chinese consumers. Soo Hyun Kim and Gianna Jun, the starring actor and actress of the series, have even become the representatives of the brand 1
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Assignment Brief – BTEC Centre of Hefei Technology University Frypan. The Frypan had grabbed the opportunities to enter Chinese market, and the results had never disappointed them.
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