Assignment 3 - EL5724.docx - 1 Is gross profit or net profit more important to consider when you're deciding how successful and profitable a company is

Assignment 3 - EL5724.docx - 1 Is gross profit or net...

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1. Is gross profit or net profit more important to consider when you're deciding how successful and profitable a company is? Why? Explain. (1-3 sentences. 2.0 points) 2. Choose a well-known company that you know of, and describe its direct and indirect competitors. Describe at least 2 direct competitors and 2 indirect competitors. (2-4 sentences. 3.0 points) 3. Describe at least 3 nonprice competition strategies a company could use to convince customers that its product is better than other similar products. Why would those strategies matter to customers? (3-6 sentences. 3.0 points)

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