Assignment 3 - EL5724.docx - 1. Is gross profit or net...

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1. Is gross profit or net profit more important to consider when you're decidinghow successful and profitable a company is? Why? Explain. (1-3 sentences.2.0 points)
2. Choose a well-known company that you know of, and describe its directand indirect competitors. Describe at least 2 direct competitors and 2 indirectcompetitors. (2-4 sentences. 3.0 points)
3. Describe at least 3 nonprice competition strategies a company could use toconvince customers that its product is better than other similar products. Whywould those strategies matter to customers? (3-6 sentences. 3.0 points)

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