Were Spyke and Wide-Eye bad products? Justify your answer.Spykes as a product was bad because consumers were essentially misled into thinking that caffeine infused alcohol would help them remain more awake and alert while drinking, but it did not. The product was created as part of the company’s campaign to appeal to “21 to 30-year-old” drinkers [Ste12]. The drink was Anheuser-Busch’s attempt to remain relevant in the alcohol market. Wide-Eye was another attempt at a company who was trying to create an alcoholic beverage geared towards the younger generation of drinkers, even after the effects of caffeinated alcoholic beverages were widely known and numerous companies had already faced scrutiny for their versions of this type of beverage. Do you think these products were marketed in objectionable or misleading ways? Explain youranswer.Anheuser-Busch’s advertising campaign brought unwanted negative attention to Spykes and created a PR nightmare for the company.
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- Fall '15