Discussion Post-Module Three - Were Spyke and Wide-Eye bad...

 Were Spyke and Wide-Eye bad products? Justify your answer.
Spykes as a product was bad because consumers were essentially misled into thinking
that caffeine infused alcohol would help them remain more awake and alert while drinking, but
it did not. The product was created as part of the company’s campaign to appeal to “21 to 30-
year-old” drinkers [Ste12]. The drink was Anheuser-Busch’s attempt to remain relevant in the
alcohol market.
Wide-Eye was another attempt at a company who was trying to create an alcoholic
beverage geared towards the younger generation of drinkers, even after the effects of
caffeinated alcoholic beverages were widely known and numerous companies had already faced
scrutiny for their versions of this type of beverage.
 Do you think these products were marketed in objectionable or misleading ways? Explain your
answer.
Anheuser-Busch’s advertising campaign brought unwanted negative attention to Spykes
and created a PR nightmare for the company.