MG106_2017_Lecture2.pdf - MG106 Strategic Management Lecture 2 The Concept of Business Model Dr M Lourdes Sosa [email protected] Session 1 Course

MG106_2017_Lecture2.pdf - MG106 Strategic Management...

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MG106 Strategic Management Lecture 2 The Concept of Business Model Dr. M. Lourdes Sosa [email protected]
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2 Session 1 Course Objective Understanding drivers of differences in profitability across firms in the economy… … with the objective of designing managerial recommendations that help our firm improve/defend its profits In other words, understanding the drivers of competitive advantage… … to design managerial recommendations that improve/defend a firm’s competitive position
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