2 Decomposition of Profitability Portion due to Industry Factors Portion due to Sources of Competitive Advantage Firm Profitability Company X +B% Profitability (e.g., ROA, ROE) A% (A+B)% Who What How VRI Resources
3 asset stock asset flow in asset flow out (i.e. asset erosion) Underlying system Resource Accumulation “the bathtub metaphor” Dierickx and Cool (1989)
4 Business Model Structure Source: Adapted from Markides (1999) Incentives Recruiting & Training Culture Internal Organizational System
5 The Value Chain PRIMARY ACTIVITIES SUPPORT ACTIVITIES Reference: Porter (1985)
8 A tool used in implementation: 1. Templates Key Partners Key Activities Value Proposition Customer Relationships Customer Segments Key Resources Channels Cost Structure Revenue Streams Reference: Osterwalder and Pigneur (2010, p.44)
9 A tool used in implementation: 2. Alternative Frameworks Reference: Waterman, Peterse and Phillips (1980)
10 Source: Eisenhardt and Sull (2001), Sull (2015) Záti š i Catering Group A tool used in implementation: 3. Simple Rules
11 Two ‘equivalent’ email messagesJohn Collins telephoned to say that he can’t make the meeting at 3:00. Hal Johnson says he doesn’t mind making it later, or even tomorrow, but not before 10:30and Don Clifford’s secretary says that Clifford won’t return from Frankfurt until tomorrow, late. The Conference Room is booked tomorrow, but free Thursday. Thursday at 11:00looks to be a good time. Is that OK for you?Could we reschedule today’s meeting to Thursday at 11:00A tool used in implementation:4. Communication , ? Reference: Pinto (2008)
12 Today • Doubts on practice exam questions • A contest in teams – Work with the concepts from the entire course • Revision – Go over all material – Answer doubts in general
13 LET’S VOTE!
14 How many questions will there be in the exam?
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- Spring '16
- Lieven De Moor