MG106_2017_Lecture11.pdf - MG106 Strategic Management Lecture 11 Strategy Implementation Dr M Lourdes Sosa [email protected] Company X Decomposition of

MG106_2017_Lecture11.pdf - MG106 Strategic Management...

This preview shows page 1 - 11 out of 40 pages.

MG106 Strategic Management Lecture 11 Strategy Implementation Dr. M. Lourdes Sosa [email protected]
Image of page 1
2 Decomposition of Profitability Portion due to Industry Factors Portion due to Sources of Competitive Advantage Firm Profitability Company X +B% Profitability (e.g., ROA, ROE) A% (A+B)% Who What How VRI Resources
Image of page 2