Chapter 1 The New Media Environment

Chapter 1 The New Media Environment - Chapter 1 The New...

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Chapter 1 The New Media Environment 1. Old Media/New Media 1. Digital Benefits Quality, abundance, control 2. Film Blu-ray vs HD DVD, digital light projectors 3. Music iTunes vs your cell phone 4. Computers IEEE802.n WiMax 5. Multichannel DVRs VOD 6. Broadcasting HDTV, HD Radio Satellite radio Podcasting IPTV 7. Telephone FIOS MVNOs VoIP Review Questions 1.1 What do you see as the benefits of digital media? 1.2 Use an example of a transition from an analog to digital medium you have experienced. What are the drawbacks of digitization? 1.3 For better or worse, what digital medium has changed your life the most? In what way? 2. Changing Media 1. Merging Technology Home entertainment servers 3.5G cell phones 2. Industry NBC buys Universal ATT comes back Murdoch buys MySpace Google the top Ad vehicle 3. New Lifestyles Going wireless Weblogs YouTube Web 2.0 4. New Careers 4-5 of them IPTV producers & game designers Information workers dominate Offshoring gobbles jobs 5. New Laws TC Act of 1996 Copyright Term Extension Act
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Net Neutrality?
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