Case 4 - Int'l Fashions.docx

Case 4 - Int'l Fashions.docx - 1 How does the parent brand...

Info icon This preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
1. How does the parent brand Kresh tap into the self-views of the consumer? By choosing a spokesperson who is your “average Canadian woman” they’re making it easier for the consumers to think of themselves while interacting with the company. They purposefully pick outdoor locations for advertising to fit the Canadian demographic and the west coast theme of their product line. 2. Why does the fashion industry play such an important role in actual and ideal selves? Is this a positive aspect of the industry? The fashion industry’s main sales tactic is to produce an image of something consumers want to be with their product. This usually means only having young, attractive and unrealistically perfect models to show their products on. This is not a positive aspect of the industry as it creates a lot of issues where consumers are now thinking that this is what people are supposed to look like and can do harmful things to themselves to get that. The better way would be to show that its fine no matter what you look like but that doesn’t sell products as well.
Image of page 1
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern