KETOFAN SR MARKETING PLAN.pptx - 2013 KETOFAN 200 SR MARKETING PLAN BY MAHMOUD EZZAT AGENDA Executive Summary Market Situational Analysis Strategy

KETOFAN SR MARKETING PLAN.pptx - 2013 KETOFAN 200 SR...

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BY MAHMOUD EZZAT KETOFAN 200 SR MARKETING PLAN 2013
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AGENDA Executive Summary Executive Summary Market Situational Analysis Market Situational Analysis Strategy Strategy Tactics Tactics Financials Financials
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Executive Summary
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DEFINED MARKET Oral Solid Immediate Release NSAID`s Market. Sub-Market: Oral Solid Immediate Release Ketoprofen 75 mg .
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YTD 11/2012 MARKET DATA Ketoprofen molecule ranked # 2 among all NSAID`s. NSAID's immediate release oral solid form market = 64.6 million units with value =607 million E.G.P. Previous Period Growth 4.8% for NSAID`s Market. Ketoprofen market get 13.6 million unit with value 78.5 million E.G.P with growth 0.5% Previous Period Growth. Ketoprofen 75 market = 702,868 Units with CAGR% = 16%. Ketofan 75 #2 rank = 71,220 Units with value 314,710 E.G.P. NSAID`s Market = 64.6 million unit Ketoprofen molecule Market = 13.6 million Unit. = 78.5 million EGP. Ketoprofen 75 mg Market = 702,868 Unit.
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Marketing Situational Analysis
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Marketing Situational Analysis UNITS VALUE RXs COMPETITORS SWOT
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UNITS/ VALUE Analysis
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NSAID`s MOLECULES TOP 10 RANK YTD 11/2012 MARKET DATA PPG % UNITS (000) MOLECU LE RAN K 8.9 14,540 DICLOFENAC 1 0.5 13,666 KETOPRO FEN 2 10 10,968 PARACETAM OL 3 -19.5 5,447 METAMIZOLE SODIUM 4 19.2 4,700 IBUPROFEN 5 PPG % UNIT S (000) MOLECU LE RAN K 17.4 3,800 MELOXICAM 6 5 1,834 LORNOXICAM 7 5.3 1,332 ACETYLSALIC YLIC ACID 8 7.8 1,091 ACECLOFENA C 9 0 880 TENOXICAM 10
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NSAID`s MOLECULES TOP 10 RANK YTD 11/2012 MARKET DATA (Units ( TOTAL MARKET 64.5 MILLION UNIT 0.5 % PPG TOTAL MARKET 64.5 MILLION UNIT 0.5 % PPG 0 2,000,000 4,000,000 6,000,000 8,000,000 10,000,000 12,000,000 14,000,000 16,000,000
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NSAID`s MOLECULES TOP 10 RANK MAT 11/2012 MARKET DATA (Units ( TOTAL MARKET 607 MILLION EGP 0.5 % PPG TOTAL MARKET 607 MILLION EGP 0.5 % PPG DICLOFENAC KETOPROFEN PARACETAMOL METAMIZOLE SODIUM IBUPROFEN MELOXICAM LORNOXICAM ACETYLSALICYLIC ACID ACECLOFENAC TENOXICAM
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KETOPROFEN STRENGTHES RANK MAT 11/2012 MARKET DATA Market trend toward high Ketoprofe n strengths: 75 mg 150 mg Market trend toward high Ketoprofe n strengths: 75 mg
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