Nudge.pdf - Nudge Chapter 1 Biases and blunders sistema...

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!. #. Nudge Chapter 1 Biases and blunders sistema automático: intuitivo, sin esfuerzo, sin control. Sistema reflexivo: racional, controlado, con esfuerzo, deductivo y rule following. Ej. Temperatura Heuristicas. Método para aumentar el conocimiento Ancla y ajuste: definir algo según los conocimientos e irlos ajustando Availability: El recuerdo de una persona por una inundación o algo, cambia su forma de ver las cosas y de actuar. Representativeness: “heurística de similaridad”. La persona relacionan dos situaciones (Automatic Systems) Optimismo y Confianza: El optimismo sin fundamento explica un montón de toma de riesgo individual, especialmente en el dominio de los riesgos para la vida y la salud. Las personas son irrealmente optimista incluso cuando las apuestas son altas. Cuando las personas sobreestiman su inmunidad personal
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