DEVELOPING_MOBILE_APPLICATION_FOR_PROMOT.pdf - IJMT ISSN 2249-1058 April Volume 6 Issue 4 2016 UTILISATION OF MOBILE APPLICATION IN SMEs A REVIEW ON

DEVELOPING_MOBILE_APPLICATION_FOR_PROMOT.pdf - IJMT ISSN...

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IJMTVolume 6, Issue 4ISSN: 2249-1058______________________________________________________________________________A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, Indiaas well as in Cabell’s Directories of Publishing Opportunities, U.S.A.International Journal of Marketing and Technology 137April 2016 UTILISATION OF MOBILE APPLICATION IN SMEs A REVIEW ON UTILISATION OF MICROSOFT APPSTUDIOAND TOUCH DEVELOPDr. P. Megaladevi. MBA., M.Com., Ph.D., Dean / MBA*S.Karthik II MBA **ABSTRACT Indian Small & Medium Enterprises (SMEs) have added lead in using mobile applications as business tools and promoting business toward their customers because they feel application developing is expensive one and need computer language skills. In this concern Vankateshet al. (2003) proposeda more complete model for the understanding of the acceptance and adoption of Information Technology.Small business firm owners lack in programming language, they spend money for developing mobile application but in reality it is simple that they can handle the GUI based software’s and technologiesfor their use. Microsoft has introduced the webpage i.e., app studio. Windows. Come to create windows and windows phone application using layouts and also Microsoft Research introduced Touch Develop app to develop app and games without previous programming knowledge. To present current state of the use of information and communication technologies (ICTs) Elisha RufaroT.Chiware and ArchieL.Dick (2007)Both Windows App Studio and Touch Develop give opportunities to create mobile application without programming knowledge and also it’sfree of cost. Main objective of this paper is to explain about “How toutilize the Windows App Studio and Touch Develop in small business firms” asmobile application and business tools in promoting business towards their customers.Keywords: Small Mediumsized Enterprises (SMEs) ,technology adoption, Internet, Microsoft, App Studio, Touch Develop, Mobile application. *Jay Shriram Group of Institutions, School of Management Studies, Tirupur, TamilNadu, India.
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IJMTVolume 6, Issue 4ISSN: 2249-1058______________________________________________________________________________A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage, Indiaas well as in Cabell’s Directories of Publishing Opportunities, U.S.A.International Journal of Marketing and Technology 138April 2016 Introduction In the economic development of a nation, the role of small and medium-sized enterprises(SMEs) in very important. The sector faces many constraints in financing marketing and technology innovation .Access to business information services has been identified as on eareath at needs attention from government sand business services provider if the SME sector in developing countries is to achieve sustain able level so of growth and development. Elisha RufaroT.Chiware
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