malhotra07_tif - mc.doc - Chapter 7 Descriptive Research Design Survey and Observation Multiple Choice 37 The interviews conducted by Procter Gamble on

malhotra07_tif - mc.doc - Chapter 7 Descriptive Research...

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Chapter 7 – Descriptive Research Design: Survey and Observation Multiple Choice 37.The interviews conducted by Procter & Gamble on Olay Beauty Bar, where the respondents actuallywashed their hands and face with the bar in a test area before responding to a survey falls under which ofthe following categories. 38.A structured questionnaire is given to a sample of a population and is designed to elicit specific informationfrom respondents when using the ______________. 39.According to the text, which of the following types of questions does not apply to survey research? 40.All of the following are advantages of using the survey method EXCEPT: 41.Use of a formal questionnaire that presents questions in a prearranged order is called ______________. 42.Which of the following is NOT recognized as a classification for the various methods of collecting surveydata? 43.The method of interviewing that is most popular for collecting survey data is the ______________. 44.Which of the following methods of collecting survey data is the least popular? 45.A list of the disadvantages of telephone interviewing would include which of the following? a.Questioning is restricted to the spoken word.b.Interviewers cannot use physical stimuli such as visual illustrations or product demonstrations.c.Personal rapport and commitment are difficult to establish.d.Respondents are less tolerant of lengthy interviews.e.all the above (moderate, page 183)
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