BAEP 452 – Feasibility Analysis (section 14382R) Syllabus: Fall 2017 Tuesdays 6:00PM – 9:20 PM Prof. Paul Orlando Location: Fertitta Hall 416 (JFF 416) Office Hours: check class calendar link Email: [email protected] Introduction and Course Objective This course focuses on skills and experiences to test the feasibility of a potential business. The activities of the class work toward the creation of a feasibility study focusing on a concept of your choice – a project that involves identifying, evaluating and determining whether or not to exploit an entrepreneurial opportunity. To build your feasibility analysis, you will think critically about business concepts and undertake field research to answer questions about strategic, marketing, financial, operational and human resource issues. You will form a concept statement, analyze your industry and market, think beyond the current situation, conduct first-hand research on customers, discover your value proposition, evaluate distribution channels, your revenue models, estimate resource requirements for the venture and practice presenting your business. You will meet potential customers to gain insight into their problems and needs, you will be pushed to iterate on your concept and change it as you learn more, you will develop a supporting business model and present your work. Based on the work in this course you will be able to decide whether you will move ahead and develop your business. Course Content. Major themes: Gain comfort with uncertainty and gain resilience to the business world, Learn and practice concept tests and data collection, Practice models for evaluating business feasibility, Learn about other businesses’ successes and failures, Iterate on your potential business models as you learn. We will revisit the same themes in different ways as a way to drive home essential skills, so expect to see related subjects multiple times. BAEP 452 - Feasibility Analysis - Fall 2017 - Syllabus – Prof. Paul Orlando Page 1
Learning Objectives In this course, you will: Gain understanding of key business areas: Apply concepts from customer development, strategy, marketing, and finance to evaluate new opportunities, Demonstrate critical thinking skills: Create hypotheses, gather data through primary and secondary research sources, and draw conclusions in environments of high uncertainty, Discuss ethical dilemmas: Recognize and evaluate ethical challenges, Transfer class models to events in the news: Apply course thinking to current events, Communicate effectively: Create and deliver concise, compelling oral and written presentations, convey the essence of the critical thinking process and defend conclusions rationally, Navigating challenging environments: for example, where you may be at a disadvantage due to gender, race, religion, geography, or industry.
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