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Essentials of Business Communication
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Chapter 14 / Exercise 3
Essentials of Business Communication
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Chapter Case Study - Chapter 10 BAND-AID® BRAND PRODUCTS:1 BUILDING ON THE VALUE OF THE BRAND Part of global giant Johnson & Johnson’s Consumer Products Company, Band- Aid® is widely known as a leader in the wound care market. With its dominant share of the market, the brand is widely recognized and respected by consumers and health care professionals alike. Known as an innovator of wound care products, the company continues to introduce new products that exploit creative technologies, one of which led Good Housekeeping magazine to name Band- Aid® Brand Liquid Bandage a “Good Buy” award winner. From its early beginnings to today, the company has excelled at providing value to its customers and demonstrated that people across the world can trust the brand. The Brand Begins Necessity is the mother of invention, and in the case of Band-Aid® the saying applies. Back in 1920, when Earl Dickson came home from his cotton-buying job at Johnson & Johnson, he would always find a hot meal that his wife Josephine had prepared for him. He also found visible burns and cuts on Josephine from her kitchen labors, which prompted Earl to piece together gauze squares and
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Essentials of Business Communication
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Chapter 14 / Exercise 3
Essentials of Business Communication
Guffey/Loewy
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