chapter 20 - Chapter 20 Reading Notes Public Relations and...

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Chapter 20 Reading Notes 1 Public Relations and Corporate Advertising Treo 600 and the buzz biz Because the earlier model of the Treo was considered bulky, the Treo product designer and chairman of the firm, nonchalantly carried the Treo 600 into a corporate publicity shot months before its actual market release to create buzz on the new phone Public Relations focus on communication that can foster goodwill between a firm and its many constituent groups. 1. customers 2. stockholders 3. suppliers 4. employees 5. government entities 6. citizen action groups 7. general public A New Era for Public Relations today’s “major” brands are born with publicity, not advertising pretty much began with the new century 6 primary objectives of PR 1. promoting goodwill: image building 2. promoting a product or service: increase public awareness of a firm’s brands 3. preparing internal communications: disseminating information and correcting misinformation within a firm can reduce the impact of rumors
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This note was uploaded on 03/19/2008 for the course ADV 301 taught by Professor Murphy during the Spring '08 term at University of Texas at Austin.

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chapter 20 - Chapter 20 Reading Notes Public Relations and...

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