MKTG2010 – RESEACH PROPOSAL PART B:
In a global world where social media gets more focus in everyday life, platforms like
Facebook and Instagram instantly come to mind for global users.
that offers an interactive service to communicate with friends (Gehl,
2012). The website was originally founded as “a venue for aspiring musicians and bands to
share music and concert dates” (Rouse, 2017), but grew into a
personalisation of profiles,
photos, music, and videos.
Myspace was the leading social media site that dominated
In April 2008, the dominance shifted to Facebook and became a global
wide-spread Social Network Service (SNS) (MarketLine, 2013).
Issues to Address
Due to the desire for high tech platforms, Myspace has failed to incorporate a structure that
secures users, even after the revamp of the site to compete with current competitors. As
Myspace continues to struggle in rebuilding its network, a problem that they failed to fix is
the current layout. Sean Percival who was working at Myspace from 2009 till 2011 as the
vice president of online marketing describes the struggle as a ‘’massive spaghetti-ball mess’’
(Stuart Dredge, 2015). Connie Chan, an analyst from Chess Media Corps, stated that
"Myspace was created by people in the entertainment industry, not by technology gurus,
therefore they could not innovate at the pace that they needed to compete" (Lee, 2011).
Elements to Incorporate
It’s important to have an interactive media profile that encourages users to engage in the
service that can be provided. This also includes being able to continuously update and
evolve its platform with the consistent modification of advance technology. Users will seek
to other platforms if the website fails to apply changes and new entertainment (Nova