Comm 103 - 9th Lecture.docx

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I. Chapter 15 - Speaking Persuasively A. The meaning and art of persuasion 1. Persuasion is an attempt to motivate others through communication to adopt or to maintain a specific manner of thinking or doing 2. We must influence others a) Beliefs: true/false; accurate/inaccurate b) Opinions: good/bad c) Actions: behaviors B. The Meaning and Art of Persuasion 1. The three forms of rhetorical proof a) Ethos (1) Appeals to a speaker's respectability, trustworthiness, and moral character b) Pathos (1) Appeals to listeners emotions c) Logos (1) Appeals to listeners sense of reason
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