EXAM 2 STUDYGUIDE - EXAM 2 STUDY GUIDE The first exam took...

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EXAM 2 STUDY GUIDE The first exam took was on chapters 1 thru' 9 and was on the areas of: environment of marketing, consumer behavior, the two fundamental decisions of marketing - target market selection and positioning, and, how to conduct marketing research so that you have the necessary information to make marketing decisions. This second and last exam is on the four Ps - the Marketing Mix: three chapters on Product; two chapters on Place; four chapters on Promotion; and one chapter on Pricing. Here is a list of topics to help you focus on the material for this upcoming second exam: Product -- Product mix - lines, depth and width Test the keyboard, yestreday!! Branding strategies The New Product Development (NPD) process New Product Adoption and Product Diffusion Product Life Cycles (PLC) Distribution -- Key processes of Supply Chain Management (SCM) Channel structures, intermediaries and the various functions performed by them
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