MKT 421 Posting 1.docx - 27 Quality Ceramic Inc(QCI defined five submarkets within its broad product-market To obtain some economies of scale QCI

MKT 421 Posting 1.docx - 27 Quality Ceramic Inc(QCI defined...

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27) Quality Ceramic, Inc., (QCI) defined five submarkets within its broad product-market. To obtain some economies of scale, QCI decided NOT to offer each of the submarkets a different marketing mix. Instead, it selected two submarkets whose needs are fairly similar, and is counting on promotion and minor product differences to make its one basic marketing mix appeal to both submarkets. QCI is using theA. combined target market approachB. single target market approachC. multiple target market approachD. mass marketing approach28) When segmenting broad product-markets, cost considerations tend29) ______________ focuses on introducing new products to existing markets.30) When a company grows globally by introducing existing product lines to new markets, this isan example of what?
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