February_1 - February 1 Demographic Dimensions of Global...

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February 1 – Demographic Dimensions of Global Consumer Markets  Marketing strategy planning and demographic dimensions of final consumers Final consumers    demographic  dimensions of final market consumers     global consumer markets  (population  trends; income growth and distribution; urbanization, literacy, and other differences)    US consumer market  (population trends; income growth and distribution; spending patterns; ethnic dimensions) Three main questions for target marketing  What are its relevant segmenting dimensions? o Demographics, psychographic factors  How big is it? o Have to have the facts  Where is it? o A lot of companies going overseas  Video – Marketing Austin in “Austin Spirit”  Arts and culture  Family  Recreation, weather  25 biggest cities – 1982 Biggest – NYC, 7 million people  25 biggest cities – 1006 
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This note was uploaded on 03/19/2008 for the course MKT 320F taught by Professor Miller during the Spring '08 term at University of Texas at Austin.

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February_1 - February 1 Demographic Dimensions of Global...

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