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Unformatted text preview: February 4 – Demographics continued • Mature women – “Whose lips wear 1/3 of the lipstick?” in magazine o Going after demographic and the fact that they use a lot of lipstick • Trends in US households and families o Married couple without children o “Traditional’ family o High divorce rate Over 80% of divorced people marry again o Unmarried living together Increasing because people have seen disappointment and other issues, try to avoid them o Single adult households • Changing US income habits o Changed over last 50 years o Median family income increasing o More changes in recent years – people who have less and people who have more o Growth is slow o Tied to events in economy – 9/11, sub-prime issues, increase in immigrant workforce o More middle- and upper-income households with items considered to be luxuries in other places (TVs, washers and...
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This note was uploaded on 03/19/2008 for the course MKT 320F taught by Professor Miller during the Spring '08 term at University of Texas.
- Spring '08