Lecture five 9-20 - People As Faulty Computers Thursday,...

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People As Faulty Computers Thursday, Sept. 20
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My brain is full. ..
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(A) T T H H H T H T T H (B) H H H H H T T T T T
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a function of. .. 1. Motivation--How important is the task? How involving is it for you? How motivated are you to devote your limited cognitive resources? 2. Ability--How much are you able to put into the task? What are your cognitive resources that are available? Satisficing v. Maximizing
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Attitudes and Attitude Change An attitude is a cognitive representation of your evaluation of an object. Do I have a positive or negative evaluation of X ? (“Objects” can be people, things, ideas, etc.)
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“The parking structure would have a lot of benefits and few costs, so it’s a good idea.” “She’s an expert, she runs the university well, so I’ll agree with what she proposes.” “I HATE L.A.S.! If she’s for it, I’m against it.” “I just don’t feel good thinking about the idea of another parking structure.”
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ADVOCATED POSITION : "Seniors should pass a comprehensive exam in their major to graduate"
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Lecture five 9-20 - People As Faulty Computers Thursday,...

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