log 3 - Addison Villanueba Student ID Recitation 203 Miller...

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Addison Villanueba Student ID # 810-69-7903 Recitation # 203 Miller, Coors To Shake Up U.S. Beer Market SABMILLER PLC and Molson Coors Brewing CO. are planning to merge their U.S. operations, with these two companies holding top sellers like Miller Lite and Coors Light, with the goal of dominating the Anheuser-Busch Cos. The U.S. beer companies are competing with small-batch “craft- beers” imported brews, wine and spirits. Because of this the barrels of beer sold in the U.S. is expected to grow only 1.5% this year according to the Beer Institute, an industry group. This low expectation of sales has rushed the merger to cut costs between SABMiller and Molson Coors. It is expected that if the two were to merge the annual costs savings would be $500 million by the third year of the merger. This merger is expected to draw antitrust law scrutiny because the two companies are the number two and three brewers of beer in the U.S. Even though they are two key players in the U.S. beer market it is likely
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  • Fall '07
  • LATIER,JEF
  • Molson Coors Brewing Company, Coors Brewing Company, Molson Coors, Miller Brewing Company, U.S. beer market

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