Carnival Corporation .docx - 1 Intellectual and Academic Integrity Team Assignment Cover Page CHARACTER COUNTS The\"Six Pillars of Character

Carnival Corporation .docx - 1 Intellectual and Academic...

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1 Intellectual and Academic Integrity Team Assignment Cover Page CHARACTER COUNTS !! The "Six Pillars of Character": * Trustworthiness * Respect * Responsibility * Fairness * Caring, and * Good citizenship People of character do the right thing because it is right even when it costs more than they want to pay and even when others may gain advantage by their dishonorable conduct. Class: _________________BUS-704-11_______________________________ Title of Assignment: _______Carnival Corporation & plc____________________ Date of Submission________ 10/8/2017_____________________________ CERTIFICATION OF AUTHORSHIP: We pledge and affirm on our honor and certify that we are the authors of this learning assignment and that any assistance we received in its preparation is fully acknowledged and disclosed in this learning assignment. We have also cited any sources from which we used data, ideas or words; either quoted directly or paraphrased. We also certify that this learning assignment was prepared by our team specifically for this course. Name: Hiroshi Niina________ Signature: _____Hiroshi Niina Name: Yanjin Li____________Signature: _____Yanjin Li Name: Yipeng Guo_________ Signature: _____ Yipeng Guo Name: Ana Valencia________ Signature: _____ Ana Valencia Executive Summary
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2 Carnival Corporation is the largest and most successful cruise lines in the world. Their corporate offices are located in Miami, Florida with over 91,000 employees with offices all over the world. It all started in 1972 by Ted Arison who had a vision to create the greatest cruise line in the world. Carnival slowly started to grow and over time was awarded "The World's Most Popular Cruise Line".(Carnival, 2006) On 1987 the management team decided to take advantage to its well-known reputation and went public entering in the New York Stock Exchange as CCL. Today Carnival has over 100 ships carrying more than 10 million guests, representing approximately 50 percent of all global cruise passengers. Carnival's number one goal is for its passengers to have a memorable experience and to continue to travel on Carnival, like them mentioned: “Maintaining a constant focus on providing higher quality vacations at tremendous value to our customers, while keeping an eye on the bottom line and earning superior returns for our shareholders” . Carnival would like to offer its clients a One-stop shop for traveling. Now, they have eleven different Cruise lines around the world that can make that happen. Their mission is described as the exceptional experience and is provided by offering different cruises for different lifestyles and budgets to the guests. By geographic area, Carnival has product offerings in North America, Europe, Australia and New Zealand, Asia and South (Carnival Corporation & PLC, 20 1 Ob). Internally, under the current ratios, Carnival shows a downtrend of liquidity from 2009 to 2011. Externally, cruise industry has many competitors trying to take each other's market share. The few players who compete with each are Carnival Corporation, Royal Caribbean Cruises, Celebration Cruise line, Star Cruises, Norwegian Cruise Lines and Radisson Seven Seas Cruises. Each company has its own niche and advertises in a certain clientele. The Environment factors also have a large impact to the cruise industry. For
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