Ford Pinto Case 2 edited.pptx

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The Ford Pinto Case First introduced in 1970 and built through 1980 model year. During crash tests which proceeded sales of the Pinto to the public, a serious design flaw was discovered. The gas tank was so designed that when it was involved in a rear end collision at an impact speed of 20 MPH or greater, the tank was likely to rupture, causing a fire and explosion.
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The Ford Pinto Case Following crash tests, the conclusion was that the rear end structure was not satisfactory. Suggested changes would have cost about $11 per car. A confidential company memo directed that the safety features not be adopted until required by law.
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SUMMARY The Ford Pinto – a small car to compete with foreign car company competitors Pinto – weighed 2000 lbs and cost $2000 Project led by the CEO Lee Iacocca Testing found several safety defects : @ 25mph+ the gas tank would rupture in an accident
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