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Unformatted text preview: should see high returns now that their computers will be found in retail giant Gome. Dell is attempting not to be just a major player in personal computers in the U.S. but a worldwide giant to be reckoned with. They have long relied on internet and telephone sales to get their personal computers out, leaving the retail market almost untouched. With this deal Dell will be killing two birds with one stone by expanding the company globally and entering the market of retail. Dell will increase sales tremendously now that they have made their product enter a whole other market within the personal computer industry. This is smart business by expanding globally and in the marketing perspective. Lawton, Christopher. (2007, September 23). Dell to Sell PC’s Through China Retail Titan. The Wall Street Journal pp. A4...
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- Fall '07
- Personal computer