Hewlett-Packard Company (HP) is one of the world's largest information and technology (IT) companies. It was founded by Bill Hewlett and Dave Packard in 1939. Both of them established Hewlett-Packard (HP) in Packard's garage which located in Palo Alto, California, USA.First and the foremost, HP is a worlds' leading PC manufacturer. The creation of these new technologies had brings us a more meaningful impact for the community. This company had offered many products, technologies, software, solution and service for customers, small and medium size of businesses (SMBs) and large enterprises which encompass those customers in the education, government and health sectors. Besides, HP also famous in manufacturing and developing computers, data storage, networking hardware and designing software and sending service. The major product line for the company include those personal computing devices, related storage devices, enterprise servers and also a number of printers and other imaging whichwas related to the products and services. Moreover, the company also makes their profits by markets their products via online distribution, consumer-electronics and office-supply retailers tothe household, small to medium size business and enterprise.Planning process is very important step for HP Company in order to achieve their goal. They hadclarified their strength, weakness, opportunities and threat to reinforce their company as well. One of the strategies that used by the company is growth strategy. They expand their markets served and products offered by absorbed other's company technologies to enhance their own products. For example, HP has added a Palm and a mobile operating which known as webOS to its electric device. These technologies had brought HP products become a much better and quality products. Therefore, HP had successfully build an extra value compare to others manufacturer because they had cooperated with the popular branded speakers company which are ALTEC LANSING and BEATS studio.Furthermore, they also used some of the competitive strategy in their company to compete their business with other organization. For example, although HP Company has many competitors such as Acer, Dell, Asus and more, but they still can survive until nowadays. One of the factors isbecause they have their own competitive strategy among each of their organization. Hence, this reason which had made the HP Company becomes a worldwide information and technology company.ContentDefinition of SWOT ANALYSISSWOT analysis is a most useful of business analysis. SWOT analysis is an instrument for assessing an organization and its environment. SWOT analysis is a usually used technique through which managers produce a quick impression of an organization's strategic situation.