BUS 135 CH 3 HW.docx - Padua 1 Paolo Padua Professor Boveda...

Info icon This preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Padua Paolo Padua Professor Boveda Sales Management February 21, 2017 Chapter 3 HW Case Review 3.1 1. It is the salesforce responsibility to build customer value in order to build profitable relationships. The last thing the customer will do in the store is interact with is the salesforce before leaving. Therefore, it’s the salesforce responsibility to give a welcoming shopping experience and build customer value. Happy customers are more likely to come back to exchange business again but that is only likely to occur if they have a pleasant experience. satisfaction. In order to build profitable customer relationships and customer loyalty, its mandatory for salesforce to checkup with the customers to evaluate their level of satisfaction with their experience and the product in order to improve the overall company. 2. The Pros of Marcie Gaine’s five-point plan is that the regional sale’s manager’ annual objective is kept up to date, stock will be purchased through the same store merchandise distributor helping the company’s over sales volume results, and job enlargement. On the
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern