MM- Session Plan-1.pdf - Course Session Plan Marketing...

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Course Session Plan: Marketing Management Session No Topics to be covered in the course Readings from the prescribed text and other sources Learning Outcome / Questions to elicit Date 1 Product Meaning, characteristics, Levels of Product, B1: Page 242-244 What are the different characteristics and levels of the product? 2 Goods and Services, product classification, B2: Page 396-398 How the products are classified into different categories? 3 Product Life Cycle concept & examples B1: Page 253-256 What is the concept of product life cycle? 4 Managing the product in Product Life Cycle (PLC Strategies) B1: Page 256-259 What should be the strategies in the various stages of PLC? 5 Case 1 Case on Product Life cycle 6 Product Mix concept B1: Page 243-248 What is mean by product mix? 7 Product Mix - Design 8 Product line appraisal 9 Case 2 Case on Product Mix & Product line 10 New Product development Process, Types of new products B1: Page 281-291 What are the different steps of new product process? 11 Theory of diffusion, internet and new product development , B1: Page 299-303 What is the theory of diffusion and relation between internet and new product development?
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