Marketing Assignment 2.doc - Title Submission of Assignment...

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Principles of Marketing (BBM 1114) Name ID Farhanul Aman Fahim 110035758 Academic Honesty Policy Statement We, hereby attest that contents of this attachment are my own work. Referenced works, articles, art, programs, papers or parts thereof are acknowledged at the end of this paper. This includes data excerpted from CD-ROMs, the Internet, other private networks, and other people’s disk of the computer system. Student’s Signature : ____________________________________________________ SUPERVISOR’S COMMMENTS/GRADE: for office use only DATE : TIME : ________________ RECEIVER’S NAME : _______ 1 | P a g e Title : Submission of Assignment 2 Submission Date : May 14, 2013 Lecturer : Miss Shadi
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TABLE OF CONTENTS 1. Letter of acknowledgment…………………………………… ..... 4 2. Executive summary…………………………………………… .... 5 3. Company profile…………………………………………………..6 4. Brief description of the company…………………………………6 5. Company vision and mission statement………………………….8 6. Marketing objectives………………………………………………9 7. Brief description of the product………………………………..…9 8. Industry analysis ……………………………………………… 9,11 Consumption Trends Profitability Future growth potential 9. SWOT analysis……………………………………………………12 10. Competition………………………………………………………13 11. Target marketing …………………………………………………14 12. Basis for segmentation……………………………………………14 13. Segment needs ……………………………………………………15 14. Segment growth potential…………………………………………16 15. Size of segment………………………………………………..…16 2 | P a g e
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16. Positioning & differentiation strategy……………………………17,18 17. Defining the marketing mix………………………………….……19 Product strategy Price strategy Promotion strategy Placement strategy 18. CRM by the organization…………………………..………….…22,23 19. Conclusion……………………………………………………….24 20. Bibliography……………………………………………………..25 3 | P a g e
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ACKNOWLEDGEMENT Praise is to “ALLAH” Almighty, the one testing us all at all times and making decisions about what we don’t know and can’t know. All thanks to him who gave us courage to undertake and complete this project. Any accomplishment requires the effort of many people and there are no exceptions. The report being submitted today is a result of collective effort. There are innumerous helping hands behind who have guided us on our way.
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