Chapter 5.pptx - Chapter 5 Tourism Industry Learning...

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Chapter 5: Tourism Industry
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Learning outcome By the end of this topic, you should be able to: Explain the trends of tourist arrivals and total receipts Name out the top 10 tourist arrivals Examine the purpose of visit and major activities engage by tourists. Discuss ways to promote tourism industry Elaborate how ecotourism enhances tourism industry Analyse the impact of tourism industry on economy Discuss the challenges in tourism industry
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Introduction Today, tourism is the fifth largest industry in Malaysia that generating RM37 billion in GNI in 2009 and 75 per cent of growth in the tourism sector has been from the steady increased in tourist arrivals (PEMANDU, 2010). The industry continues to be one of the key foreign exchange earners, helps strengthening the service account of the balance of payments. It is ranked second as a generator of foreign exchange after oil and gas production. The increasing awareness on the importance of leisure as well as the rising standard of living has indeed compounded its significance to new heights.
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Design and Orientation of Tourism Policy The main thrusts of the government policies in the tourism sector are to: Generate foreign exchange Encourage equitable economic and social development Promote rural enterprises Generate employment Accelerate rural-urban integration and cultural exchange Encourage participation by all ethnic communities Create a favourable image of Malaysia internationally Foster national unity
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According to Table 5.1, the tourist arrival and total
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