Measurement and Scaling(3) (1).pptx

Measurement and Scaling(3) (1).pptx - Measurement Scaling...

This preview shows page 1 - 11 out of 67 pages.

Measurement, Scaling and Questionnaire s CHAPTER 7 AND CHAPTER 8
Image of page 1

Subscribe to view the full document.

Few Important Things 1. You can start working on Assignment 1 Due on Oct 13 by 10AM It should be either printed or hand written You can leave your assignment in the containers dedicated to your class, outside my office (495) Assignment 1 was provided along with the syllabus, but I have again uploaded it on blackboard I will upload the grading rubric today by 9PM 2. No Class on Oct 5 3. If you want to know your iClicker Poll scores and your attendance (till Oct 2), you can meet me during office hours on Friday (Oct 6) or Wednesday (Oct 11)
Image of page 2
Topics o Measurement o Basic Levels of Measurement o Measuring a construct o Reliability and validity of measurement o Types of scales o Questionnaires
Image of page 3

Subscribe to view the full document.

Nominal Scales Nominal Scales Ordinal Scales Ordinal Scales Interval Scales Interval Scales Rato Scales Rato Scales Levels of Measurement (NOIR) – Session 2 10/31/17 4
Image of page 4
Construct Measurement (Conceptual Model - Session 7) Attitude Service Quality Assuranc e Empath y Reliability Tangible s Responsivenes s Behaviora l Affectiv e Cognitiv e x 1 x 2 x1 x2 x3 x4 x1 x5 x1 x4 x1 x5 x1 x4 x1 x2 x1 x2
Image of page 5

Subscribe to view the full document.

iclicker poll 6 As a performance measure, competitive advantage is a construct. A. True B. False
Image of page 6
iclicker poll 7 As a performance measure, market share is a construct. A. True B. False
Image of page 7

Subscribe to view the full document.

Validity and Reliability of Measurement 8 Our Aim is to Measure the Concept represented by the center Validity is whether we are measuring the right thing Reliability is whether we can get the same results with our measurement again and again
Image of page 8
How to Increase Reliability and Validity of a Measure 9
Image of page 9

Subscribe to view the full document.

NATIONAL INSURANCE CO.’S SERVQUAL/SERVPERF DIMENSIONS AND ITEMS (Parasuraman, Grewal, and Krishnan, 1991) 10 Measuring Service Quality To Increase the Reliability and Validity of a Scale use mult- dimensional (to increase validity) and multple items for each dimension (to increase reliability) Reliability 1. When National promises to do something, it does so. 2. When you have a problem, National shows a sincere interest in solving it. 3. National performs the service right the first time. 4. National provides its services at the time it promises to do so. 5. National maintains error-free records.
Image of page 10
NATIONAL INSURANCE CO.’S SERVQUAL/SERVPERF DIMENSIONS AND ITEMS (Parasuraman, Grewal, and Krishnan, 1991) 11 Measuring Service Quality To Increase the Reliability and Validity of a Scale use mult- dimensional (to increase validity) and multple items for each dimension (to increase reliability) Empathy 1. National treats you with care. 2. National has operating hours convenient to all its policyholders. 3. National has employees who give you personal attention. 4. National has your best interest in mind.
Image of page 11
You've reached the end of this preview.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern