Qubee.docx - Consumer Attitude Towards The launching of...

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Consumer Attitude Towards The launching of WIMAX in Bangladesh for the first time (Qubee)
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Executive Summary Qubee has just stepped to the ISP(Internet Service Provider) market of Bangladesh. Although there are so many companies, private concerns both large and small are in this ISP business but the unique trait that has kept BanglaLion away from all its competetors is the WIMAX (Wireless Digital Communication System).They are introducing WIMAX in Bangladesh for the first time. The purpose of the report was to know people’s attitude towards this new technology. How much it has been succesful in positioning themselves to the consumers of Bangladesh through their advertisements,marketing campaingn and most importantly grab the attention through WIMAX.This research will also be an indicator of their sales in future. A survey was conducted to learn about the consumer attitude towards Qubee. And our segmented target was the undergrad students of North South University. A total of 30 students responded to the survey. Here we tried to find out their using habits in the internet,their needs their expectation towards Qubee,whether they are happy with their current ISP or not and also their opinion towards the packages offered by Qubee. Most survey respondents thought that as Qubee is WIMAX based, it can provide a better, stable, uninterrupted service at a much higher speed than the existing Internet Providers and if Qubee can sincerely maintain their their quality they can gain a big market share. Although pricing is a big factor and there were some respondents also who expressed doubt about its quality,speed and also to the other commitments that they have given through their advertisements to the people of Digital Bangladesh.
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Company Overview Qubee is a new company providing fast, reliable and competitively priced broadband internet services to residential and small business customers across Pakistan. They believe that everyone
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  • Spring '13
  • drmizanurrahman

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