MKT 9.docx - Luis Alvarez Chapter 9 1 iRobot is a company...

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Luis Alvarez 10/4/17 Chapter 9 1. iRobot is a company that began for just military and business products. They wanted to be a company unlike any other and create a new product that would change society. iRobot had a robot for military use that would go through mine fields in order to deactivate bombs and with this sophisticated technology they tried to market to regular people but Hasbro declined their ideas because of the fact that it is too expensive market and they were using very expensive parts and this is what boosted up the price of the goods. Then iRobot then introduced the Roomba which was a vacuum cleaner that was very simple to use, all the owner needed to do was set it down and press a button and Roomba would start to do its job. It would clean everything and when finished it would go back to its charging station, iRobot listened to the buyers needs and was able to come out with different versions that could do much heavier cleaning but it would increase the price, however people did not mind because they knew iRobot was a trust worthy
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  • Fall '16
  • Jason Little

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