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mkt 470 edited complete2.doc - Research on Why Some People...

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Research on Why Some People Still Prefer the Government Bank Services Besides Commercial Banks Prepared For Course Instructor Marketing research (MKT 470) North South University School of Business Prepared By Names ID # Date of submission – 28-12-2010 1
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Executive Summery When a consumer gets several offers from several companies with the same core product or service, the consumer will always try to find out which one will offer him the better quality and more facility. When a service is concerned, the consumer will look for that company which will give him/her the best service in less time. In our country, we saw a booming of privatized banks in the banking industry for last few years. There are only four government banks where there are 30privatized banks now. All the privatized banks are not well enough or well-equipped to serve the consumers, but the top 10-12 banks can easily satisfy the clients with their resources. As long as they are growing and the quality of government banks are not developing enough, the government banks might face difficulties to retain their clients. But if we go to a private and a government bank, we can see that the picture is not very different. There are still so many people who go to government banks and fulfill their banking needs. So there must have to be some reason behind it.This is why we conducted a research to find out those reasons through consumers perception. 2
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Letter of Transmittal December 28 th , 2010 To Mr. Shafquat Kabir Faculty School of Business North South University Basundhara Residential Area, Dhaka. Sub: Submission of Research report Sir, We are glad to meet the deadline to submit our project report. Here we have tried to find out why people still prefer government banks to complete their needs where there are so many private banks with better quality. We conducted a research to do so. We tried to enrich the project paper with whatever knowledge we had from the perspective of our course. While doing the project we found similarities with our study materials that made us understand the course contents very clearly and we enjoyed a lot doing the report. Please find the concerned report attached to this letter. If you have any kind of inquiry regarding our work, we would highly appreciate if you feel free to address us. Sincerely, S.M.Faisal Munim (Coordinator, Cell-01678-136798, e-mail:[email protected]) Members 3
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Declaration Sir, This complete project is a result of our knowledge and individual work. The project is not copied or taken from any other same type project. We looked at some project of MKT 470, to get an idea about the outline but the whole project and the materials we covered is done by us by researching and field work. So as the group coordinator on behalf of my group members, I declare that this is not a plagiarized project.
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