8.1 Market timing & Cannibalization.pptx

8.1 Market timing & Cannibalization.pptx - MARKET...

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MARKET TIMING & CANNIBALIZATION ISOM 4020
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Innovation Management Innovation Evolution and S- Curves Disruptive Innovations Analyzing Innovation Capabilities Innovation Adoption Protecting Intellectual Property Market Timing & Cannibalizat ion Technology Entrepreneur ship Analyzing Customer Needs New Product Developme nt Market & Feasibility Analysis Predicting Adoption Rate Business Plans Business Model Analysis Organizatio nal Form Funding 2
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Market Timing First Mover Fast Follower Cannibalizat ion Offensive vs. Defensiv e Agenda 3
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Teaching Objective Advantages of being a first-mover in a market Compare & contrast the two types of cannibalization strategies 4
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Time is becoming an increasingly important competitive factor in high-tech field where the underlying technology advances rapidly and the markets change quickly. The first company to take the auction process online, kicking off operations in 1995. Launched website in 1995 and has been a industry-leader since 5
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Apple Newton 6 What is common among these companies?
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