individual_ssm_Hungdmsb01518.docx

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INDIVIDUAL ASSIGNMENT Student name: Do Manh Hung Student No: SB01518 Warwick Castle event plan
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1. Introduction a.Overview on Warwick Castle Warwick Castle was built by William I of England in 1068.In the first time, the castle was built in wood. However, it rebuilt in stone in the 12 th century.In the Hundred Years War, the castle was improve and using by millitary. It become famous by this kind of architecture. Warwick Castle was bought by the Tussaud Group in 1978 and then in 2007 was taken over by Merlin Entertainments who now operate a lease for the castle. Today, Warwick Castle has become one of the most attractive tourism destinations for visitor, not only inside the country, but also welcome to the large amount of foreigners. b.SWOT of Warwick Castle. Strengths _Repurtation(One of the best castle in England, historical place,tourist destination…) _Back up by large group (good for expense,brand,employee…) _Increase of demand on travelling. Weaknesses _price on ticket is high _limitation in accompanied service _ Maintenance expense is high Opportunities _Increase of demand on travelling in youth _Strong brand name _Attractive tourise destination Threats _ Competitor _Easy to get boring for customer 2.
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