Strategies.docx - Strategies_Identify and define the...

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Strategies _Identify and define the problem: Main conflict in this case is problem that the fly was appeared in the Soft drink bottle. From it, a customer used it and was blackmail Tan Hiep Phat(THP) to make benefit. _Identify interests and needs on both side: Mr.Minh’s interests and needs is money. He is a small bussiness in retail in the country. Because of this detection, he realize he can urn a large mount of money from THP. Because he know the image of brand is the life of company. If the brand get troubles, the company will get the trouble. Especially,in the food processing industry, hygiene and food safety factors is the most important that the customer interest.In this situation, Mr.Minh know the power he have and know the way to use it. In opposite,THP is the good company in Vietnam and their brand is strong and population in the market. In this time, they are the only Vietnamese brand can compete with foreign brand( Coca,Pepsi and so on) in Vietnamese market. They know the inportance of brand.
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  • Spring '14

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