10.0 Product Development.pptx

10.0 Product Development.pptx - PRODUCT DEVELOPMENT ISOM...

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PRODUCT DEVELOPMENT ISOM 4020
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Innovation Management Innovation Evolution and S- Curves Disruptive Innovations Analyzing Innovation Capabilities Innovation Adoption Protecting Intellectual Property Market Timing & Cannibalizat ion Technology Entrepreneur ship Analyzing Customer Needs New Product Developme nt Market & Feasibility Analysis Predicting Adoption Rate Business Plans Business Model Analysis Organizatio nal Form Funding 2
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Teaching Objectives Explain the pros and cons of having a modular product and choosing to have a common product platform Compare and contrast two methodologies (Conjoint-Analysis and Kano Method) for determining the right product attributes Explain the Stage Gate Methodology for product development 3
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Agend a Product Developme nt Basics Modula r Produc ts Produc t Platfor ms Choosing Product Attributes Conjoi nt- Analysi s Kano Metho d Stage Gate Methodolog y 4
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5 MEMORY CPU DISK DRIVE OPERATING SYSTEM Modular Products he PC is a product that is made of components that are made independently but gether
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Modularity is the degree to which a complex product can be built from smaller components that can be created independently, but function together er what circumstances should a company try to develop a modular prod Click here for Answer 6
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Product Platforms A common technological base to which different features are added to create a family of products, each targeted at different customers Automobile platform 7
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Product Platform Example What are some of the pros and cons of using a product platform? Many Intel chips are built on a common platform Click here for answer 8
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Agend a Product Developme nt Basics Modula r Produc ts Produc t Platfor ms Choosing Product Attributes Conjoi nt- Analysi s Kano Metho d Stage Gate Methodolog y 9
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10 Challenges with customer research Trying to satisfy the needs of all customers leads to complex products, which le to unhappy customers
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11 Need to filter customer feedback Companies may decide to fulfill only some of the unfulfilled needs. The ones which are the most important or which affect buying
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12 How to identify which needs to satisfy?
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