BU 106_ Week 6 Product life cycle presentation_ Bell.pptx

BU 106_ Week 6 Product life cycle presentation_ Bell.pptx -...

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Product Life Cycle Presentation Stages, Industry Direction, Suggestions BU 106
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A model used to explain/ interpret the stages a product will go through before the end of its life. Product Life Cycle Cons Shape & duration of cycle varies Strategic decisions alter life cycle length Multiple factors influence a product life cycle Maturity phase length unpredictable Decline is not inevitable Pros Determine the sales trends Market targeting and positioning Analyze & manage product portfolio Focus is on investments into the product
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Product Life Cycle
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Product Life Cycle Development Introduction Challenge 2 Growth Maturity Decline New Product research & development Simple or complex Not on the market No Sales and Long lead time before sales achieved May not be successful Fast growth More consumers aware of product Competitor will try to offer similar products Cash flow become positive Unit cost may start to decrease
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