CHAPTER 4 FINDINGS.docx

# CHAPTER 4 FINDINGS.docx - BPMN 3143 RESEARCH METHODOLOGY...

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BPMN 3143 RESEARCH METHODOLOGY CHAPTER 4 FINDINGS The findings of our whole research are based on the outcome produced from Statistical Packages for Social Science (SPSS) version 20. 4.1 Descriptive statistic In this section, it contains our correspondent demographic information, and which factor will affect the most switching intention of mobile providers based on the data we have already collected. Demographic data will be analyzed by frequency method of descriptive analysis, where as the independent variable (innovatiness of service providers, service quality, satisfaction, and loyalty) and dependent variable (student propensity to switch mobile service provider) is analyzed by the descriptive methods of descriptive analysis. 4.1.1 Demographic data analysis Based on our study, overall demographic data contain eight categories which are gender, age, ethnicity, college, nationality, route, current mobile service provider, how many years of experience with current mobile service providers and did you recently changes your mobile service provider. Demographic data output is analyzed by implementing frequency methods of descriptive analysis. The table below shows the result of analysis of each demographic category. A. Gender Gender in our study is either male or female. Our total respondents are 100. We have more female respondents than male respondents, 35 of them is male with 35% of overall while the respondents consist of 65 females with 65% of overall. We can get specific information from table and chart below.

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BPMN 3143 RESEARCH METHODOLOGY Table 1 : Gender data analysis Frequency Percent (%) Cumulative Percent (%) Male 35 35.0 35.0 Female 65 65.0 100.0 Total 100 100.0 Figure 1 : Graph of gender analysis B. Age Age consists of 8 categories in our study, which is 19, 20, 21, 22, 23, 24, 25, and 26 years old. Most of our responents are in 23 years old with 41% and 22 years ols with 23%. The specific information is listed in the table and chart below.
BPMN 3143 RESEARCH METHODOLOGY Table 2 : Age data analysis Frequency Percent (%) Cumulative Percent (%) 19 2 2.0 2.0 20 4 4.0 6.0 21 17 17.0 23.0 22 23 23.0 46.0 23 41 41.0 87.0 24 8 8.0 95.0 25 4 4.0 99.0 26 1 1.0 100.0 Total 100 100.0 Figure 2 : Graph of age analysis

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BPMN 3143 RESEARCH METHODOLOGY C. Ethnicity We have 4 races in our study. The races are Malay, Chinese, India and others. However, from the 100 people of our respondents, there are 59 Malays, 21 Chinese, 10 Indian and 10 others. The majority respondents are 59% of Malays and 21% of Chinese. The specific information is listed in the table and chart below. Table 3 : Ethnicity data analysis Frequency Percent (%) Cumulative Percent (%) Malay 59 59.0 59.0 Chinese 21 21.0 80.0 Indian 10 10.0 90.0 Other 10 10.0 100.0 Total 100 100.0 Figure 3 : Graph of ethnicity analysis
BPMN 3143 RESEARCH METHODOLOGY D. College There are 3 colleges in UUM which are College of Business (COB), College of Arts and Sciences (CAS), and College of Law, Government and International Studies (COLGIS). Most of our respondents are from COB with 54%, however, we also have respondents from CAS and COLGIS. The specific information is listed in the table and chart below.
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